If you <i>must</i> read print magazines ... There are are sport magazines and then there are lifestyle magazines.<br><br>
I don't need to explain the difference, except by way of example.<br><br>
As a skateboarder, I subscribe only to "<a href="http://www.concretewavemagazine.com/" target="_blank">Concrete Wave.</a>"<br><br><img alt="" src="http://www.concretewavemagazine.com/Winter08_cover.jpg" style="border:0px solid;"><br><br>
It is bi-monthly and only accepts advertising for "hard goods" - the actual stuff that goes on a skateboard [decks, trucks, wheels and bearings] or keeps your from getting busted up [helmets and safety gear]<br><br>
"<a href="http://www.thrashermagazine.com/" target="_blank">Thrasher</a>," mixes the nuts and bolts with attitude enhancement such as DVDs, online video and audio downloads to promote the stoke. With some shoe ads here and there.<br><br>
[sidenote: I had my picture <i>in</i> Thrasher in 1982 as part of their coverage of the East Coast skateboard scene. They had come to VT to witness the New England Downhill Championships, held on one of the roads behind Stratton Mountain. The photo published of me had my name wrong. In attendance was Jake Burton - y'know Burton Snowboards?!"]<br><br>
"Skateboarding" and "Skateboarder" are lifestyle/fashion magazines; more concerned about getting kids into PacSun and Hollister stores to buy Hurley, Volcom and DC hats that actually teaching them how to ride. If you want to be a poseur; here is your source.<br><br>
Running Times, Inside Tri, TrailRunner, and Track & Field News vs. Runners' World, Triathlete and Outside.<br><br>
A simple guideline: If there's a number on the cover ... "10 Best ..." "25 Ways To ..." "20 Great ..." or the word "SEX"<br><br><i>JUST PASS!!!</i>