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Discussion Starter · #1 ·
Got the idea of this thread from the gear thread..<br>
How do you get a sponsor?<br>
Have you got one?<br>
Can a MOP'er get sponsorship?<br><br>
Btw, I once applied to Rudy, they had a sponsorship application, and of course they declined it but they gave me a one-time 50% coupon code, not bad.
 

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I sent out lots of resumes, perused the internet for online applications and asked friends. I have two sponsors. I hope after this year to get some bigger sponsors though, i have a wish list <img alt="wink.gif" src="http://files.kickrunners.com/smilies/wink.gif"><br><br>
I have never talked to my neighbors down the street, but my DH has, and they are road bikers and sponsored by <a href="http://www.teamcolavita.com/" target="_blank">Colavita</a> and have a Colavita vehicle and everything! they are hardcore! I want a free car <img alt="smile.gif" src="http://files.kickrunners.com/smilies/smile.gif">
 

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I applied to that javelin thing that tithers did, and wasn't chosen. I may be too small time, not doing any big races.<br><br>
Also, I am slow. So why anyone would want to put their name on me, I have no idea! <img alt="biggrin.gif" src="http://files.kickrunners.com/smilies/biggrin.gif">
 

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Is Goody one of your sponsors, Meri?
 

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Goody is one of my sponsors and Brooks (their lowest tiered program).
 

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Excellent!! <img alt="smile.gif" src="http://files.kickrunners.com/smilies/smile.gif"> That's so cool!
 

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did you apply this year?
 

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My wife applied for Goody, but never heard from them. I would guess that means they said no, or the acceptance went to SPAM, which she never checks. I'm guessing the first.<br><br>
Good for you for getting the ones you have.<br><br>
Want sponsors, knock on doors. You would be surprised to find how many small businesses will pay for you to wear their name in some fashion or the other. One time in the paper with the name of the company showing and it's paid for itself.<br><br>
CS
 

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I applied to Goody again this year. I didn't get picked last year, but their "thanks but no thanks" package was pretty nice!<br><br>
I also have the Brooks sponsorship. Still waiting to get my code, though. I already know what I want to order!<br><br>
My sister used to do ultra-endurance stuff--RAAM and the like. Finding sponsorship was a bear. Ford did sponsor her--gave her a vehicle to use during RAAM and excellent price/financing on her own vehicle. Bellweather provided all her clothing, which turned out to be not so good, since the chamois seam was in the wrong place! Not sure if McDonalds was her personal sponsor, or a RAAM sponsor--she had jackets/jerseys/etc with McD's logos all over. Driving out to AZ with her after RAAM, we'd don the McD's stuff and hit a McD's. Frequently we'd get our food free!
 

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I spent the last year looking into Sponsorships but actually applied to very few. What I found was that Sponsorships for athletes like you and I are not what you might think they are or want them to be. Although we are passionate about our sport, we are not the best ambassadors per dollar figure for other companies for a variety of reasons. So the "handouts" ususally are few and more often than not come in the form of discounts. If you or I were Pro or elite or at least closer to sub-elite, we'd attract better Sponsorships, but even those are not what they may seem. At the next level, the Sponsorships are indeed very good, and many of them include paying race fees, gear, and even appearance fees.<br><br>
This is not to say that there are not some decent Sponsorships for the common athlete. Polar has a decent program. Rudy Project has one too. But they are fairly selective (but not always selective in the "speed" of the athlete). The common theme is that these companies want something back from you -- and that is an energy and excitement about sport and company.<br><br>
I have applied for a few sponsorships. I applied last year for Polar but did not get accepted. This year I chose not to apply for them because, to be honest, the handouts and discounts weren't worth my time. I'm just not at that level yet. I turned down a few companies because when I finally saw the contract I realized that it was mostly fluff, and I don't need to wear a logo on my chest just so that I can get a 10% off coupon for something I would only ever need once. And I have accepted a few companies because I like the product and liked the steep discount they were willing to give me. In that case it was a win-win. I get steep discount on kickass products I would eventually purchase anyway, and I am sure to wear those products when racing and on the podium.
 

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You have to propose to them how you will promote their products and do the follow through during the year to hold up your end of the bargain. I'm sponsored by a bike shop, a brewery, Rudy Project, Hammer and some other outfits. I try to make up nice race reports for them, send them weekly updates about races, get my picture taken with their logo and send it along and make sure I wear my team clothes whenever I walk up for an award and get my picture taken accepting the awad and mail it to the sponsors. At the end of the season I write and thank them for their support.<br><br>
You can get lots of stuff if you ahave a stomach for self promotion, I don't bother myself but it's nice to get stuff at cost so I guess I do a little.
 

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Goody just closed their application last week, so don't give up hope! I hope everyone gets picked, the freebies and clothes are great! I met a lot of nice people on the Team and worked with Girls on the Run as well.
 

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I guess the one type of deal I can't stomach is the real paternalistics ones where you have to complete some silly application and make all these promises about saving the world all so you can get some crap for cost. That's a non-offer as far as I'm concerned.<br><br>
Generally, the program with an established application process that anyone can do are a waste of time, you are better off just doing your own asking on your own terms.
 

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Discussion Starter · #14 ·
I don't know about the others, but I think I'd be best at promoting a brewery, it's something I'm born to do, compared to racing which I've only been doing for 3-4 years.
 

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<i>I don't know about the others, but I think I'd be best at promoting a brewery</i><br><br>
Er, no dude, <i>I</i> think <i>I'd</i> be the best at promoting a brewery.<br>
Care to make it interesting?<img alt="biggrin.gif" src="http://files.kickrunners.com/smilies/biggrin.gif">
 

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The brewery is nice, they pay for our clothes, which ends up being a fair bit of stuff, 3 shorts, 2 knickers, 4 jerseys, long sleeve jersey, skin suit, arm warmers and winter jacket--plus beer. We are asked to hand out beers after races. I prefer cheap watery beer, but the gourmet stuff is nice once in a while. I have a 12 pack of old mill out on the porch, so maybe I'm not the best candidate...
 

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Discussion Starter · #18 ·
JR, this would be like my dream job, race and then hand out beers to my tri friends <img alt="smile.gif" src="http://files.kickrunners.com/smilies/smile.gif"> And get paid in exchange.<br><br>
The only benefit I got from a beer company was winning a kayak in a bar promotion <img alt="smile.gif" src="http://files.kickrunners.com/smilies/smile.gif"> Cheap kayak, but fun to paddle around, and still a $400 value. I even raced it once. Racing an ocean kayak is like taking a mountain bike to a time trial. But at least I beat the viking guy, those shields on the sides were too much of a drag for him.
 

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Discussion Starter · #20 ·
I'm working, can't go out knocking on doors, but I spent the last half hour sending emails to most companies I use. And... I got a response like this:<br><br>
"We ask that you put a sponsorship proposal together. Please include a cover letter and an athletic resume/schedule."<br><br>
Never did an athletic resume. How do you do that? How's a sponsorship proposal? Can anybody share any template or example?
 
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