From what I heard they focused on the tri market because they felt they didn't have the resources to compete with the big boys in the running market. Focusing on tri allows them to use limited resources in a concentrated way.<br><br>
I also believe that tri-athletes are more willing to spend money on expensive products and possible more willing to work on stride mechanics than the general running population. I could be wrong about that, however.<br><br>
Victor
I also believe that tri-athletes are more willing to spend money on expensive products and possible more willing to work on stride mechanics than the general running population. I could be wrong about that, however.<br><br>
Victor