Forget about the Eugene Marathon

<span style="font-family:Arial;"><span style="font-size:small;">Wal-Mart announced that, sometime in 2008, it will begin offering customers a new discount item... Wal-Mart's own brand of wine. The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price -- in the $2 to$5 range.</span></span><br><div style="text-align:left;"><br><span style="font-family:Arial;"><span style="font-size:small;">Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. "However, branding will be very important."</span></span><br><br><span style="font-family:Arial;"><span style="font-size:small;">Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:</span></span><br><br><span style="font-family:Arial;"><span style="font-size:small;">10. Chateau Traileur Parc</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">9. White Trashfindel</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">8. Big Red Gulp</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">7. World Championship Riesling</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">6. NASCARbernet</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">5. Chef Boyardeaux</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">4. Peanut Noir</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">3. I Can't Believe it's not Vinegar</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">2. Grape Expectations</span></span><br><span style="font-family:Arial;"><span style="font-size:small;">1. Nasti Spumante</span></span><br><br><span style="font-family:Arial;"><span style="font-size:small;">The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).</span></span><br><br><span style="font-family:Arial;"><span style="font-size:small;">P.S. Don't bother writing back that this is a hoax. I know possum is not a white meat.</span></span></div>