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Technically, it is NOT free. Someone is paying for those perks and it is usually the consumer. The CC processing fees for rewards cards are higher for the seller and you can bet they pass that cost along to the consumer. So EVERYONE pays for those airline tickets and hotel rooms and points that you can spend on a new kayak. Even the people who don't use rewards cards. <img alt="" class="inlineimg" src="http://www.kickrunners.com/forum/images/smilies/sad.gif" style="border:0px solid;" title="Sad">